Manage projects, coordinate teams, and master your company with Basecamp.

Creating an ad campaign

An ad campaign runs on shoots, edits, and rounds of client approvals. Basecamp keeps creative, feedback, and media plans in one place, so the agency and client agree on every spot before it goes live.

Brightwave wraps shoot days on the Message Board and shares shoot and campaign comps in Docs & Files. A Card Table moves each piece through client approvals, To-dos split edit and outdoor, and client feedback comes in through .

Background by Land O’Lakes, Inc. via Unsplash


The same core features are included with every package

  • Message Boards for internal announcements
  • To-dos for tracking work and accountability
  • Card Tables is our take on Kanban for process tracking
  • Campfires & Pings for group chat and direct messaging
  • Scheduling for deadlines, milestones, and events
  • Docs & Files for storing assets
  • Reports & Automatic Check-ins for staying up on things
  • Connect your AI agents, Claude, ChatGPT, Muse, Grok Bot, and others
  • Rock-solid reliability and a record you can trust
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